How It Works
Every call. Scored. Explained. Actionable.
Here's exactly what happens from the moment a sales call ends to the moment your rep has a coaching card in their inbox.
Works with the dialers you already use.
Connect Outreach, Salesloft, HubSpot Meetings, or Zoom, or drop audio files via API. Setup takes under 20 minutes — your reps don't install anything or change how they run calls.
We don't score calls against averages. We score against YOUR winners.
Tunlai builds a winner profile from your top 20% of reps — the discovery questions they ask, the ratio of listening to pitching, the exact minute they introduce pricing, how they handle a competitor mention. Every new call is measured against that profile, not an industry benchmark that has nothing to do with your product or buyer.
- Discovery depth (% MEDDIC elements covered)
- Talk-to-listen ratio vs winner avg
- Objection response quality
- Next-step clarity at close
- Competitor mention handling
Not a transcript. A playbook for the next call.
Each rep receives 3–5 timestamped coaching cards per call. Not a score to debate or a transcript to re-read — a specific moment, what was missed, and one concrete thing to do instead. Managers get a daily digest showing which reps need which coaching, ranked by score drop from their own baseline.
Ask 'What's the allocated budget for this initiative?' before demo. Winners establish budget at the 3-5 min mark 78% of the time.
You went to features. Instead: 'What are they not solving for you today?' Top reps use this pivot 91% of the time when a competitor is named.
Close was 'I'll send a follow-up email'. Try: 'Can we put 30 minutes on Thursday to review the proposal together?' Mutual next steps close 2.1x more.
Team Intelligence
Managers see the pattern, not just the rep.
Tunlai rolls up individual coaching cards into team-level signals. If your entire West Coast team is skipping decision-criteria discovery in late-stage calls, that pattern shows up as a team signal — not six separate rep problems you discover at quota review. Tunlai is not a call-volume tracker or a pipeline forecast tool. It surfaces coaching patterns so managers can fix skill gaps before they become pipeline gaps.
Which objection types appear most in closed-lost deals this month — priced out, wrong champion, timing, or competitor
Reps ranked by call score drop against their own 30-day baseline — shows you who has slipped and on which dimension
Fires when a previously high-scoring rep's talk ratio, close clarity, or objection-handling drops below their own prior-quarter average — before it shows in quota
See Tunlai score one of your actual calls.
Drop a recording from last week's pipeline calls. See what your winner profile says about it. No credit card required.
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